Privacy Policy for MarPal

1. What Information We Collect

We collect information to provide and improve our service. The types of information we collect depend on how you interact with our Platform.

Information You Provide to Us:

• Account Information: When you create an account, we collect your name, email address, and password.
• Campaign Information: To create your marketing campaigns, we collect the business information, goals, and objectives you provide in your prompts ("Inputs").
• Payment Information: If you subscribe to a paid plan, our third-party payment processor (Stripe) will collect your payment card information. We do not store this information ourselves.
• Communications: If you contact us directly, we may receive additional information about you, such as the contents of your message.

Information We Collect Automatically:

• Usage Data: We collect information about how you use the Platform, such as the features you use and the time, frequency, and duration of your activities.
• Device and Connection Information: We collect information about the computer or mobile device you use to access our Platform, including IP address, operating system, and browser type.
• Third-Party Ad Account Data: When you connect your Google Ads, Meta Ads (Facebook/Instagram), or other ad platforms, we collect necessary information via their API to manage and optimize your campaigns. This may include campaign performance data, ad spend, and conversion metrics. We only access this data based on the permissions you grant.
• Website Content (Mirroring): If you use our "Website Analysis" or "Editor" features, we may temporarily scrape and host a copy of your public website's assets (HTML, images, CSS) on our servers to allow for AI-assisted editing and previewing.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Improve the Platform: To operate, maintain, and improve the functionality of our services, including using your Inputs to generate and optimize marketing campaigns on your behalf.
• AI Content Generation: We process your Inputs and Website Content using third-party Artificial Intelligence models (such as Google Vertex AI) to generate marketing copy, strategy, and code.
• To Communicate With You: To send you service-related announcements, updates, and marketing communications. You can opt-out of marketing communications at any time.
• For Analytics and Performance: To monitor and analyze trends, usage, and activities in connection with our Platform to improve our services.
• For Security and Fraud Prevention: To protect the security of our Platform and our users.
• To Comply with Legal Obligations: To comply with applicable laws, regulations, or legal processes.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• With Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as payment processing, data analysis, and hosting (e.g., Google Cloud, Firebase).
• With AI Partners: We transmit your text inputs and business context to AI providers (specifically Google Vertex AI) to generate responses. These providers are bound by confidentiality agreements and do not use your data to train their public models.
• With Advertising Platforms: We share campaign information (such as ad copy and settings) with the ad platforms you connect (e.g., Google Ads, Meta Ads) to launch and manage your campaigns.
• For Legal Reasons: We may disclose your information if we believe it's required by law or to protect the rights, property, or safety of MarPal, our users, or others.

4. Your Data Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data. You can manage your account information through your settings or by contacting us directly.

5. Data Security

We implement industry-standard security measures to protect your information. However, no electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your data.

6. Children's Privacy

Our service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page.